I saw this campaign a few weeks ago and I think it subconsciously influenced my Halloween costume idea (Iām going as a landfill full of textile waste š ).
Agree 100% with you on the importance of consumer psychology & storytelling ! So much of sustainability marketing is boring and ineffective. I enjoyed reading the behind-the-scenes of this much more creative approach.
I saw this campaign a few weeks ago and I think it subconsciously influenced my Halloween costume idea (Iām going as a landfill full of textile waste š ).
Agree 100% with you on the importance of consumer psychology & storytelling ! So much of sustainability marketing is boring and ineffective. I enjoyed reading the behind-the-scenes of this much more creative approach.