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Welcome to Substack! So good to have you here.... which categories did you go for? I find it hard to pick the right one for sustainable fashion discussions.

This is really interesting. I wonder if the nostalgia will boost demand for the actual older pieces on the second hand market. Im sure there’s a big difference in the quality.

I think you make a really good point about the energy that data centres use up to run digital and I think many consumers would not be aware of this at all and don’t think about it when digital hoarding in the cloud.

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