Subscribe
Sign in
Home
Notes
Interviews
Work with me
About
Latest
Top
Discussions
Emotion Is the Strategy
Don’t sell a product. Sell who they want to be.
May 29
•
Brittany Sierra
42
Share this post
Green Behavior
Emotion Is the Strategy
Copy link
Facebook
Email
Notes
More
6
April 2025
Broke, but Adding to Cart Anyway
How confusion, convenience, and unconscious habits keep derailing conscious consumerism.
Apr 30
•
Brittany Sierra
19
Share this post
Green Behavior
Broke, but Adding to Cart Anyway
Copy link
Facebook
Email
Notes
More
February 2025
Influencers Are Coming for Your Wallet—And LTK Just Made It Easier
No-Buy 2025 vs. the industry’s next counterattack.
Feb 28
•
Brittany Sierra
6
Share this post
Green Behavior
Influencers Are Coming for Your Wallet—And LTK Just Made It Easier
Copy link
Facebook
Email
Notes
More
Replay: Inside Eileen Fisher’s Social Media Strategy
Missed us LIVE? Here's the replay!
Feb 28
•
Brittany Sierra
,
Arden Frank
, and
Michelle Paltan Koppelman
8
Share this post
Green Behavior
Replay: Inside Eileen Fisher’s Social Media Strategy
Copy link
Facebook
Email
Notes
More
58:45
Pete Davidson, Paris Hilton, and the End of Boring Sustainability Marketing
Why pop culture and playfulness are the future of sustainable fashion marketing.
Feb 20
•
Brittany Sierra
15
Share this post
Green Behavior
Pete Davidson, Paris Hilton, and the End of Boring Sustainability Marketing
Copy link
Facebook
Email
Notes
More
I'm going LIVE with Eileen Fisher's Social Media Team TODAY!
Why Eileen Fisher is leaning into influence—and how they’re doing it without compromising their values.
Feb 17
•
Brittany Sierra
18
Share this post
Green Behavior
I'm going LIVE with Eileen Fisher's Social Media Team TODAY!
Copy link
Facebook
Email
Notes
More
12
Podcast: Inside Teen Vogue’s Sustainability Pledge with Alyssa Hardy
What happens when a major fashion magazine decides to take sustainability seriously?
Feb 14
•
Brittany Sierra
9
Share this post
Green Behavior
Podcast: Inside Teen Vogue’s Sustainability Pledge with Alyssa Hardy
Copy link
Facebook
Email
Notes
More
January 2025
Do Certifications *Actually* Influence Consumer Behavior?
Unpacking trust, transparency, and the psychology behind the labels we rely on.
Jan 28
•
Sustainable Fashion Forum
16
Share this post
Copy link
Facebook
Email
Notes
More
1:03:01
Meet Me in New York! Let’s Talk Sustainability and Consumer Behavior IRL
I'm hosting an IRL panel discussion at TexWorld New York and you're invited!
Jan 14
•
Brittany Sierra
19
Share this post
Green Behavior
Meet Me in New York! Let’s Talk Sustainability and Consumer Behavior IRL
Copy link
Facebook
Email
Notes
More
1
December 2024
Fashion’s Billionaires Are Getting Richer, but Who’s Paying for the Climate Crisis?
Taking a quick pause from consumer psychology to ask: how do we create the structural conditions where real, messy, systemic change becomes possible?
Dec 5, 2024
•
Brittany Sierra
and
Sustainable Fashion Forum
21
Share this post
Green Behavior
Fashion’s Billionaires Are Getting Richer, but Who’s Paying for the Climate Crisis?
Copy link
Facebook
Email
Notes
More
1
Black Friday’s $10.8 Billion Reality Check: Guilt-Driven Messaging Doesn't Change Consumer Behavior—Here's What Does
Read this before your next marketing meeting.
Dec 3, 2024
•
Brittany Sierra
25
Share this post
Green Behavior
Black Friday’s $10.8 Billion Reality Check: Guilt-Driven Messaging Doesn't Change Consumer Behavior—Here's What Does
Copy link
Facebook
Email
Notes
More
2
November 2024
Interview: Can 'Haul' Influencers Shift the Narrative on Fast Fashion? Inside Vestiaire Collective’s New Campaign to Change Consumer…
While everyone was watching the Mike Tyson vs. Jake Paul fight—Vestiaire Collective was taking on a heavyweight of its own: fast fashion 🍿🥊
Nov 16, 2024
•
Brittany Sierra
15
Share this post
Green Behavior
Interview: Can 'Haul' Influencers Shift the Narrative on Fast Fashion? Inside Vestiaire Collective’s New Campaign to Change Consumer Behavior
Copy link
Facebook
Email
Notes
More
Share
Copy link
Facebook
Email
Notes
More
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
