Green Behavior is the go-to newsletter for industry professionals in sustainable fashion who want to leverage consumer psychology for real impact—transforming curiosity into actionable strategies that resonate with consumers and drive sustainable choices.
Who am I?
Hey, I’m Brittany Sierra! 👋🏾 I am the Founder and CEO of the Sustainable Fashion Forum and host of the Green Behavior podcast.
I’ve been in the sustainable fashion space for the last decade and while a lot has changed, a lot has stayed the same.
In my professional journey, I’ve been deeply inspired by a quote from the Dalai Lama XIV: “Know the rules well so that you can break them effectively.” I often simplify this sentiment to: “In order to break the rules, you have to understand the rules.”
Green Behavior is where I break the rules.
It’s where I explore what I believe is the missing link to driving sustainability forward: the psychology behind our purchasing decisions.
Here, we’ll explore how to leverage psychological insights to shift consumer behavior and transform sustainability from a niche movement into a global norm.
I invite you to join this conversation, challenge the status quo, and rethink how we, as consumers and industry leaders, can truly create change.
Whichever way you choose to engage with Green Behavior, I’m grateful you’re here. I hope you find inspiration, insight, and a community that’s passionate about shaping the future of sustainable fashion.
Free readers:
Occasional free posts and snippets of paid posts.
Paid readers:
Weekly, in-depth insights that go beyond the basics.
Opportunity to submit questions to our Ask Me Anything column.
Invites to monthly Zoom meet-ups for deeper insights and networking.
Industry interviews, detailed case studies, and advanced strategies designed to help you lead in the movement toward sustainability.
If you’re serious about reshaping how we think about sustainability, Green Behavior is where it happens. Join us!
