#8 In this solo episode, Brittany breaks down the partnership between ByRotation and Airbnb and unpacks the power of cultural relevance in driving sustainability forward. More than just a clever marketing move, Brittany explains how this partnership can serve as a blueprint for how sustainable fashion brands can connect with mainstream consumers and inspire meaningful behavior change.
In this Episode:
Why simply offering sustainable products isn’t enough to drive mainstream adoption.
How cultural relevance can elevate your brand and resonate with a wider audience.
Practical tips on integrating cultural relevance into your brand’s strategy to connect with mainstream consumers and drive meaningful behavior change.
The role of emotional engagement in building brand loyalty.
Mentioned in the Episode:
Brittany | LinkedIn
Join a global community of sustainability leaders dedicated to driving transformative change in the fashion industry and beyond. Become a member here.
Produced by The Sustainable Fashion Forum
Share this post